The catering industry is an ever-evolving sector that plays a crucial role in the hospitality industry. The success of any catering establishment relies heavily on the skills and dedication of their staff. As a leading hospitality recruitment agency in London, Marshall Agency understands the challenges and opportunities that both jobseekers and employers face in this industry.
In this blog post, we will explore the future of the catering industry and highlight the trends to watch in 2024.
Trends to Watch in 2024
1. Embracing Technology
Technology has revolutionised the way we live and work, and the catering industry is no exception. From online ordering systems to digital menus, technology has become an integral part of the dining experience.
In 2024, we can expect to see even more advancements in this area. Restaurants and coffee shops will continue to invest in innovative technologies to streamline operations, enhance customer service, and improve efficiency. From the ubiquitous QRCode to digital loyalty cards and vouchers found on social media pages or on your inbox, we will grow even more accustomed to leverage technology when going out for a meal or a simple latte.
It’s essential for businesses to stay up-to-date with the latest technology trends in the industry. Familiarise yourself with popular restaurant management software, online reservation systems, and mobile payment solutions to increase your chances of landing a job in a tech-savvy establishment.
2. Sustainable Practices
With increasing awareness about environmental issues, sustainability has become a top priority for many consumers. In the catering industry, this means adopting sustainable practices throughout the supply chain, from sourcing ingredients to reducing food waste.
We should continue to see a rise in eco-friendly initiatives, such as using locally sourced produce, implementing composting programs, and reducing single-use plastics.
As a jobseeker, showcasing your knowledge and commitment to sustainability can give you a competitive edge. Highlight any relevant experience or certifications related to sustainable practices in your CV or during interviews.
Businesses incorporating sustainable practices into their operations can attract environmentally conscious customers and stand out in a crowded market.
3. Personalisation and Customisation
In an era of personalisation, customers expect tailored experiences, and the catering industry is no exception.
Going forward, we can expect to see a greater emphasis on personalisation and customisation in restaurants and coffee shops. From personalised menus based on dietary preferences to customisable coffee blends, establishments will strive to cater to individual tastes and preferences.
Having a diverse skill set and the ability to adapt to different customer preferences will be highly valuable for employees and job seekers.
Businesses that focus on training their staff to provide personalised service and invest in technologies that enable customisation, such as self-ordering kiosks or mobile apps will stand out.
4. Health and Wellness
As more people prioritise their health and well-being, the demand for healthier food options continues to grow.
This year, we can expect to see an increased focus on health-conscious menus, with an emphasis on fresh and organic ingredients. Restaurants and coffee shops that offer artisanal beverages, and nutritious and balanced meals, will have a competitive advantage.
Jobseekers with experience in preparing healthy dishes or knowledge of dietary restrictions will be in high demand.
Employers should consider incorporating healthier options into their menus and providing training for their staff on nutrition and allergens. Collaborating with local suppliers and offering cooking classes can also attract health-conscious customers.
Conclusion
The catering industry is constantly evolving, and staying ahead of the trends is crucial. Embracing technology, adopting sustainable practices, personalising experiences, and catering to health-conscious customers are some of the trends to watch in 2024.
As a leading hospitality recruitment agency in London, Marshall Agency is here to help jobseekers find their dream jobs and employers find the perfect candidates.
Contact us today to take the next step in your catering career or to find the perfect addition to your team.
